Fjällräven: equipment for your next route?

Fjällräven (340 articles)

Women's Abisko Winter Stretch Trousers Women's Abisko Wool Tank Top Women's HC Hydratic Trail Jacke Women's Övik Rib Sweater Ulvö 30 Backpack Men's Greenland Winter Jacket Women's Keb Trousers Men's Bergtagen Thinwool T-Shirt Men's Fjällräven Logo Hoodie Women's Abisko Hike Pants Women's Karla Hydratic pants Men's Expedition Down Lite Jacket Men's Canada Shirt Women's 1960 Logo Long Sleeve Men's Nuuk Parka Men's Skogsö Padded Jacket Women's Övik Cable Knit Sweater Men's Singi Down Jacket Women's Abisko Midsummer Trousers Men's Reporter Lite Vest Women's Karla Pro Winter Trousers Women's Abisko Trail Fleece Jacket Men's Keb Trousers Men's Expedition Lätt Hoodie Jacket Women's Abisko Short Tights Men's Travellers MT Pant Women's Övik Travel Blouse High Coast 24 Backpack High Coast Wind Cap Men's Expedition Mid Winter Jacket Skule Top 26 Backpack Women's Greenland Winter Jacket Kånken Rainbow Sling Bag Men's Greenland Trail Trousers Men's Bergtagen Thinwool long sleeve Men's Lada Round-Neck Pullover Women's Vardag Lite Fleece Sweater Men's Vidda Pro Pants Men's Övik Lite Padded Shirt High Coast Hip Bag Gear Bag High Coast Lite Cap Women's Expedition Down Lite Jacket Greenland Wax Bag 1960 Logo Långtradarkeps Cap Vardag Classic Beanie Men's Abisko Hike Jacket Kånken Wash Bag

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.